We do PR the Mike Butcher way

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One of our favorite tech influencers, Mike Butcher, shared some REALLY valuable insights on how to approach journalists, how to pitch news, how to push products and, all in all, how to NOT be one of those annoying PR reps. He basically says the press release is dead, and so should be email attachments and emails that don’t get to the point within 3 lines. The full article is available here. Most of his points are valid and spot on, especially for tech journalists focused around start-ups and new tech product released. Unfortunately,┬ámost of the PR folks and even the […]